ELIGO

Italian beauty is timeless

Eligo embodies the italian excellence, recounting the worlds of craftsmen imaginary and the elegance of italian home style, with the mission to recover the original roots of its unique timeless beauty.

I WAS INTO

NamingSketchingLogo DesignBranding

Web DesignPackagingVisual MerchandisePhoto Shooting

AdvertisingVideo ShootingVideo EditingSocial Media

BINDING

The main inspiration came from the jute's binding, emblem of ancient creativity and lasting values.

The way a single thread can create something beautiful led to a logo where crossings and white space play with each other until fusing together in an unexpected result.

LIGHT AND SMART

La Tripolina is Eligo's most sold product and it reflects entirely the brand stylosophy, as well as the e-shop mood: light, smart and easy-to-use.

CLEANLINESS

The digital approach of Eligo channels artisanal simplicity through impressive photos and sleek typography, both enriched with white space.

CROSS-MEDIA

The challenge was to translate the warm feeling of Eligo within its identity, throughout the branding elements, the packagings and the digital side of the company, the core of Eligo.