MYVI SHOES

Vanity Innocence

The world of MYVI is dedicated to all women who, in every age and in every place, love facing life with lightheartedness, humor, play, innocence and romance.

I WAS INTO

SketchingLogo DesignBrandingWeb Design

PackagingEditorial DesignPhoto ShootingVideo Shooting

Video EditingPhoto RetouchingAdvertisingVisual Merchandise

DAYDREAM

The visual aspect of MYVI was built upon the magic of daydreaming. Overlap of daily life and romantic dreams inspired the photographic approach for the collections covers.

CONSISTENCY

Every element has been designed to be part of the main visual mood of MYVI although keeping an independent personality: one can smell the family feeling and be surprised at the same time.